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WE ARE EXPERTS IN FOOD PRODUCT DEVELOPMENT

WHETHER THAT'S DEVELOPING NEW PRODUCTS FROM CONCEPT THROUGH TO LAUNCH, IMPROVING ESTABLISHED RANGES, OR CONSULTING ON YOUR EXISTING PROJECTS. WE OFFER BESPOKE PACKAGES THAT ARE TAILORED TO START-UPS, GLOBAL BRANDS AND EVERYONE IN BETWEEN.

FOOD PRODUCT DEVELOPMENT

AWARD-WINNING RESULTS

Our team of industry experts have over 50 years of combined experience in the food industry, developing award-winning products and innovation for start-ups, global brands and major retailers. We specialise in delivering results that taste outstanding, drive sales and grow brand equity, whilst remaining cost effective and maximising your margins.

 

So, whether you are a market leading brand or an innovative start-up looking to create your first range of products, we offer a complete package that supports you from first concept through to launch.

Screenshot 2021-09-11 at 13.54_edited
The Gut Stuff bars
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ice cream
Creme egg mayonnaise
Cawston
savourists
Sipling%20Beverage%20Co._edited
Parmigiano reggiano
Omami Baby Food_edited
Union sparkling cold brew coffee
Pringles celebrate the world
DEQA curry suace - purple bowl-1
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Gimme samosa2
Dark Sea Salt Insta-1

CONCEPT & INNOVATION

We offer a range of services to help you understand your target market, identify incremental opportunities and ensure your food product development projects have clear action standards and deliverable goals.

 

We work with industry-leading experts and agencies to understand global trends and provide valuable insights to help you stay ahead of your competitors.

RESEARCH

Concept Development
Innovation Workshops​
Market Research &
Category Insights
Consumer Journey Mapping
Competitor Benchmarks
Consumer Testing
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DEVELOPMENT

Multi-step NPD Framework
Product Development
Recipe Development
Packaging Sourcing
Costings
Nutritional Calculations
Microbiological Analysis
Regulation Adherence
Production Setup
Factory Trial Management

Once you have a clear vision for your new ideas, we create a bespoke development plan with a clear project timeline. Our team then begin to create and develop your new products with regular feedback on progress. We will present back to you and work over any amends, if required.

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Once recipes are signed off we can set up your complete supply chain, from ingredients to packaging. We can also source new production facilities if required. We specialise in managing factory scale up and line trials, identifying a clear critical path and implementing gate process to ensure we stay on track for a successful launch.

DEVELOP & LAUNCH

SUPPORT

Project Management
Commercial Strategy
Shelf Life Testing
Photography
Recipe Videos
Launch Events
PR Activation

Once your products are ready for launch we can provide a host of complementary services to support your new products and help them grow. From professional photography to video recipes, we know how to show off your new range in the best light (almost every image on this site is our own work).

 

We can help you create the perfect presentation for your commercial pitches. Our extensive experience of working on PR activations for product launches means we know how to leverage your brand with the press and media. We can even create and manage a bespoke event to sample, demonstrate and engage with the trade and your new consumers.

SUPPORT & GROW

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Please send us a message and find out how we can help

find out more about Tastehead

click to learn more about our team

and learn how we can help to grow your business

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